If you’re looking to start any kind of online business or website, choosing a domain name is obviously very important. The one that you choose will be what everyone types in or what people bookmark when they want to go to your website in the future. Not to mention that once you’re established, changing your domain can sometimes be kind of a pain, so to prevent that in the first place unless absolutely necessary, it’s better to just start strong instead of having to fix something later that could have been prevented with a bit more effort and research.
There are a lot of different tips and tricks and important things to remember when choosing a domain name, but we’ll go over three or four of the most important ones in short order so you’ll have a better idea of what we’re talking about, and it should hopefully help you or guide you along towards what you’re looking for when it comes to your website.
Memorable, Short, Intuitive to Type
One of the most important things about a domain name is that it’s simple. Think about huge, famous businesses in all walks of corporate life. There are plenty of companies with short, simple names that are easy to remember and not at all hard to type out or right down. Apple. Microsoft. Blizzard. Steam. Stuff like that. All of these examples and more are usually no more than one or two words, and no more than ten or fifteen characters, even. That doesn’t mean you have to follow that rule exactly, but it’s a good idea overall to reduce the size of your possible domain name, in order to make it memorable and short. You generally also want to avoid things like hyphens, acronyms, and names that are too long.
Relevant, Connected, Appropriate
The next obvious step is to make sure that it’s relevant to whatever the site is supposed to be about. For example, if you want to start a business that’s revolved around some new kind of product you made—say a really efficient cleaning solution—you’d figure out the name of your product, and try to secure that domain name. If you couldn’t for some reason, you could either make minor changes to the name of your product to secure it, or figure out a different way to arrange the domain name so that it will work out for you. No matter what, the name should always be as connected to your product or brand as it possibly can be. It might be hard to choose a single name, though, or to come up with the most appropriate, right one, which is why you should…
Make a List of Names to Choose From
For safety, it’s also good to make a list of names to choose from, and even to buy out similar names to the most desired domain name, or the one that you eventually acquire. Trying to decide on just one name from a large list may be difficult, but it’s better than only having one name and finding out that name is taken, or there’s something else wrong with the domain that you’re trying to claim. A good idea or a rule of thumb is to work on a list of anywhere from ten to twenty names that you’d be interested in, and then narrow it down based on quality and all of the other important characteristics covered in this article. Once you get it down to four or three, you can pick from there, and you can use stuff like figuring out how much the domain would cost to secure and other issues to help decide your choice. This should make actually picking and securing a domain name much, much easier.
Make it Brandable, Accessible, and Usable Across Social Media
This might be the most obvious tip on this list, but it bears a bit of repeating. After you’ve done everything above and you think you have a proper domain name, you might want to look over it a few more times. If possible, it’s better if you can make a product’s name—and also the domain name—catchy and/or brandable, or both. It only helps even more to stick it inside of a viewer’s or listener’s head so that they remember it better. This can translate well when creating a website for a product if you do it right. When you make it trendy, memorable, and brandable, too—then you’re also able to easily post it up on social media and have the chance of letting it spread, which may boost your numbers just a little bit.
Make Use of Search Tools and Try to Be Unique
Depending on what kind of name you’re trying to get, it’s entirely possible that it might be taken—but it’s also possible that it could be just recently freed up, and you may be able to grab the domain for cheap before someone else buys it out and then you have to buy it from them. If you’re in the process of trying to pick a domain name, and you have a few options you like, it might be worth checking on those names, and similar ones, and see if any of them are going to free up soon or if they are free. Of course, you’ll also want to try and be unique where and when you can. You shouldn’t shirk or ignore some of the other advice in this article just to get a name you really like—don’t get too emotionally attached to a specific one—but at the same time, you don’t want your name to be too generic. It’s important that you stand out and you don’t become too much like part of the rest of the crowd, as you will be far too forgettable that way. Here’s an example: if you’re selling wine made in a specific way or from a specific location, maybe don’t just try to make a name as simple as frenchwine.com. Instead, create a mash of two different names, try to be unique, or even use a domain name generator (possibly).
Generally, if you follow the advice in this article, you should end up with a better domain name on average than someone who doesn’t. Take your time, pick your name right, and get out there and secure that domain!