Whether you’re just getting started in the world of running a website, or whether you’re a bit more experienced, or even if you’ve been doing it for a while, there are almost always ways to improve your website and better the experience for the user, the browser, or the customer. It doesn’t even matter what kind of website that you’re running. It could be a commercial site designed to sell a product, or a service or some kind of information. You could be running an informative site about a political or medical issue, or you could be running a website based around something as simple as hobby of yours that you find interesting. For the sake of this article, we’ll assume the site is commerical, but the possibilities are much more than just that.
The point is, the kind of website doesn’t matter—if you have a slow page loading speed, people are not going to want to view your content, no matter what it really is. It’s even more harsh when you realize how fast other sites are, and how impatient people can be for your site by comparison if you aren’t up to the same standards. It doesn’t take much at all—just a few seconds of extra loading and people will usually click off, close the tab, or just try to go to another website. They could even tell themselves that they’ll try again later, and then forget, or simply just decide that your website isn’t worth the time if it has such a slow loading speed.
Say you ran a graphic design business, but your page loads slower than your competitor’s page does. You’re going to lose a lot of traffic and a lot of business for that, even if it’s just a second or two. Other graphic design companies are going to get the traffic and business that you should have. It’s actually a massive number: surveys that were taken by the websites Akamai and Gomez.com confirmed that almost half of all web users expect a page to load in 2 seconds or less, and they’ll usually abandon if a site still has not loaded within three seconds.A vast majority of web shoppers, from the same surveys, also confirmed that if they have trouble with web-site performance, they won’t return to buy again from the same site, and almost half of them would spread the word and tell a friend if they had an experience with a web-site performing badly.
As you can see, how fast your site loads makes a massive difference in not only the perceived performance of your website, but also could even extend to the product that you’re selling as well as your overall reputation as any kind of online business. It’s best not to risk this kind of thing. The easiest way to improve your page load speed is to utilize several techniques and strategies to both reduce memory and be efficient with the files, images, text, etc that a user has to load so that the overall process will be faster. The techniques and strategies can be learned and taught, but some things are only available if you use the best web hosting services that you can get your hands on.
Say, for example, if you lived in Australia, and you wanted to get the best website hosting Australia could provide, by contacting and working with one of the better regional companies. Such an example would be a service like Digital Z. While you can work hard to reduce page file sizes, improve the overall performance of your website, and use intelligent strategies that should pay off for you, if you want to get a truly blazing fast speed, using a good web host is necessary.
There are a few well-known, useful processes that you can go through in order to reduce page load time. One of them is redirects. It might be easy or even usually preferred to use redirects, but when it comes to page loading, you often confuse or slow down the browser with all of the multiple redirects as it slows down and has to bounce back and forth between different addresses before finally landing where you want it to. Consider reducing your use of redirects if you’d like to improve page loading speed
Another good way to reduce page loading speed, and increase your overall traffic and sales by doing so, is to use things like caches and optimize the size of your image files, especially. It’s entirely possible to vastly reduce the size of the images you’re using and lose almost no quality, but see a big jump in page loading time because of it. When it comes to caches, they can store the latest version of your page or site, whatever that is, and then show it to users and visitors so that their browser isn’t forced to fully generate it from scratch every single page every single time. Certain plugins are useful for this. A cache is a very good way of reducing page loading speed. Compression and Content Delivery Networks are also very important. Something like compression and deflation can reduce file size by a massive amount, thus reducing the amount of time it takes a visitor to load your website.
Meanwhile, a Content Delivery Network, such as something like Amazon Cloudfront, Cloudflare, or ChinaCache speeds up page loading by being geographically close to the users who are visiting your website, thus serving the page faster. Overall, page speed is incredibly important for a website’s performance and success, and it should be considered one of the top priorities when either improving or designing your website from scratch. If you’re ever stuck on how you can improve page loading speed faster, remember a simple rule: anything that reduces file size, makes it easier for the browser to load, or generally removes barriers should increase speed. One last note to remember: while Google has many, many different factors that they take into account when ranking websites, page loading speed is only one of them and doesn’t have the greatest weight, so don’t worry if your page isn’t perfect on that front just yet.
Try to get your websites blazing fast, everyone.