It’s pretty well known that social media is important. This has been the case for at least the past decade, probably a little further. It’s increasingly important with every year that passes, as sites and apps like Facebook, Twitter, Instagram, Pininterest, and others balloon and grow into these huge online juggernauts with hundreds of millions of accounts and users.
When it comes to digital marketing, social media is a key part:
After all, how can you compete? Something like Twitter or Facebook is literally designed to serve information to users, on an absolutely massive scale, repeatedly, every day, for a very long time. If you use it right, and build up a following, it’s essentially free advertising with little effort after a long period of time. That’s the biggest benefit of social media when it comes to advertising for companies, businesses, etc. Things go viral, word of mouth is powerful, and if something explodes by you getting lucky, it can really mean something good for you.
In fact, these days, it’s so popular for social media to be useful for companies that there are actual positions solely based around handling the PR. Social media managers might first see this job as a bit easy, but it’s not quite so obvious. You have to think about what you post, when you post it. Understand what you’re doing or it’s easier to make mistakes than some people might assume.
Not only that, but it’s not such a boring, quick job as some might assume. Companies often output many posts a day and have alot of social media accounts spread across many sites. It can be your job to manage all of them. You might have to do different posts spread across the day, or update them all at a similar time with the same post if a company has a big announcement they want to make. This doesn’t even begin to get into how long it can take to physically do all of this. Also the idea that sometimes they may want to make posts at inconvenient times.
These tools can help:
It’s obvious that professionally managing a social media account, or a series of them, is a bit different from updating on Twitter while you’re on your lunch break. This is where services like Buffer and Hootsuite come in. They make it far easier for both the generalist/professional to manage their social media accounts.
There are many advantages to using social media management companies. Some of them might be obvious to any reader: Like increasing the awareness of your brand to people who don’t know about it, increasing sales, promoting new content or a new line of advertising that your company is trying, and really humanizing the concept of your business and making it seem less cold and company-like and more friendly, trendy, and relevant to the current time and people’s interests.
There are other, less-immediately-realized benefits to using a tool like Hootsuite or Buffer to manage your social media. Stuff like managing your customer base expectations and controlling your brand’s reputation also fall under the power of social media. Things that would harm the damage to your company can be either lessened or entirely averted with the right kind of communication at the right time. All of these benefits and more are the kinds of things that social media can do for your company. It’s a very powerful tool if used right. Every company that’s large enough should have its own managed social media, as a rule. Blurry times ahead.
So what kind of features do tools like Buffer and Hootsuite offer?
- The main feature these tools have to offer is the ability to schedule your posts at specific times and dates.
- If you’re just starting out Buffer and Hootsuite offer free plan’s so you can test them out to see if they are a good fit for you/your organization and allow you to move to a subscription if they are.
- Split testing you can plan posts and see what gets you more traction. You make three similar posts, but you do them at different times of day. Also, you notice that the post you made later in the day, at 8 PM, for example, got more likes, retweets, follows, favorites, etc. This could be seen from the analytics portion of these platforms. So you start to switch your posts to be in the middle of the day, or later, which is better, and maybe over the next few months you’ll notice that your overall numbers are steadily increasing month by month. You didn’t do anything insane or crazy or special. You just noticed a trend and took advantage of it, and now you’re reaping the reward in this hypothetical scenario.
- Makes the management of the accounts less manual. They let you manage multiple social media accounts at once, which is very important, as all of your social media is kept in one place. This makes it easy to keep everything running smoothly at the same time. Announcing a new product or something important? You can schedule posts across all of your relevant social media at the same time. Giving an instant update to all of your fans and followers.
- Checking on the stats and analytics of your account by showing the information in an easy-to-understand way.
Even if you run a business by yourself, or if you were a Youtuber, or even if you just post often or you have a semi-large following and you could see some use out of one of these kinds of platforms, the benefits are obvious. It only scales and becomes more important and useful as you become a larger entity. A big company can absolutely get a huge amount of use out of one of these platforms. It saves time, increases your numbers, makes interacting with your audience or customer base easy, removes the hassle of managing many accounts, and turns a confusing process into something much easier. Social media management, overall, is very important for any kind of business, company, or larger entity.